Our award-winning team brings decades of publishing, marketing and communications experience along with a keen insight into the ever-evolving world of traditional and social media. Our main area of expertise is custom magazine publishing. Additionally, we do marketing brochures/handouts/corporate leave-behinds, social media publishing, digital flip books, web hosting, branding and public relations. From Hollywood to professional sports to food and wine to travel to lifestyle and back again, the team at Groom Lake Media has worked with the biggest names across multiple platforms. We’ve come together to cut out the middleman and pass the savings on to you.
Meet the Team
Adam pitluk, Group publisher
Adam Pitluk is an award-winning journalist and the author of “Damned To Eternity” and “Standing Eight,” both books critically acclaimed and studies of the human condition. He is the former Director of Publishing at American Airlines, Editor-in-Chief of American Way magazine and Editorial Director of Celebrated Living and Nexos magazines, the first class and Spanish/Portuguese language magazines of American Airlines, respectively. He is also the former Contributor's Network Editor at the Dallas Morning News.
While he was living in New York City, Adam was a reporter for Time magazine for seven years. He was also a reporter for People magazine, where he covered celebrity news. Adam is the former senior editor of Southwest Airlines' in-flight magazine, and the former features editor of Boys’ Life magazine. He was a reporter for Court TV and a former staff writer for Village Voice Media. Adam was an adjunct professor of journalism at the University of Texas at Arlington and the University of North Texas, where he taught reporting, editing, and graduate-level magazine production.
bob grossman, president and ceo
As the owner of consulting firm Bob Grossman & Associates, Bob has worked with companies of all sizes to create native and custom content that enables the reader to understand how they can benefit the advertiser’s product or service.
A veteran of over 30 years working with such clients as Time Inc. and Forbes Media LLC, Bob spent 12 of those years at Southern Living working closely with the tourism industry. During his career Bob has found ways to be innovative and disruptive while producing great content and integrated marketing programs for advertisers and consistent profitable business for his clients.
Along the way Bob has produced projects for Meredith Publishing, Pace Publications, D Magazine, The Texas Department of Commerce Tourism Division, Score! Las Vegas, and put together the first ever national sponsor for the Pro Football Hall of Fall of Fame Enshrinement Week. He has also been on the board of advisors of 3 high tech start ups.
jacquelyne froeber, editorial director
Jacquelyne Froeber is an award-winning editor and journalist. She began her career as a copy and photography assistant for Coastal Living magazine, and most recently served as editor-in-chief of Celebrated Living magazine, the first and business class in-flight publication for American Airlines; 10.4 million readership. Jacquelyne has written for several publications on a variety of topics including luxury travel, style and beauty and also worked on staff at Health and Midwest Living magazines. She has contributed to online resources including CNN.com and social media initiatives for various companies including Time Inc. and Meredith Corporation.
david halloran, creative director
David Halloran is a photographer, designer, videographer and writer. Most recently, he was the Photo Editor for American Airlines’ in-flight magazines. He has also been published in D Magazine, American Way, Celebrated Living, Nexos, Denton Live, Mass Communicator, NT Daily and Tech imPRESSions. In addition to published work, David also has images in museums such as the Perot Museum of Nature and Science donated images to University Medical Center in Lubbock and Outreach for Animals, and co-teaches photography workshops in the wilds of West Texas.